Freelance Website Designer in London

I design award winning websites focused on driving real outcomes for your business.

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Collaborating with companies & individuals globally

Web design services

Web design process

How I like to make lovely looking websites

Brand development & style guides

I present multiple visual concepts for your review and feedback, ensuring the final choice perfectly reflects your brand's personality. This chosen direction is then expanded into a complete style guide, which meticulously defines rules for color, typography, imagery, and overall visual identity.

Sitemap & user flows

I create a comprehensive sitemap to establish how a website will be organised and map key user journeys. This lays the foundation for the structure of pages.

Wireframing

I create low-fidelity wireframes, and together we finalise the layout of every block across all pages. This foundational structure gives you dedicated time if needed to focus on developing new final content and copy.

Full website designs

Complete, responsive website designs in Figma, ready for developer handover. The files include all necessary breakpoints and component variables for seamless implementation on any development platform.