Team 4
Creative Webflow Development
The brief was concise: be bold and avoid the generic. We had a lot of fun in how we conveyed information to the user, particularly with the 'Problems we solve' section (right).
Flow to the form
Conversion touch-points and social-proof richly scattered across the site to maximise user conversion.
Everything SEO optimised
Team 4 is an inbound marketing agency and lots of their own leads come through the website too. The whole architecture, content and configuration was set up with SEO in-mind.
Team 4 has a perfect SEO score on Page Speed Insights.
Made to be managed by the client: Webflow components
Every single section is set up as a reusable component with properties - making the site scalable and managed by the client.
Brand new look and feel
Fable Data wanted a complete redesign, transitioning to a new colour palette and type face.
Clearly defined as the brand archetype 'Sage', they wanted a clean, trust-worthy site with aspects of disruptive and bold to set them apart from competition.
Comprehensive resouces
Already owning an array of excellent resources to generate leads and improve SEO - an appealing and easy to navigate Insights Centre was critical for Fable Data.
Optimised for conversions
Throughout the site, offerings are strategically and clearly presented, complimented with social proof in the form of testimonials, statistics and case studies.
The strategy of the whole site is around converting users, and the gated content on the right is a great example of webdesign which primes the user for take action.
User first
With a compelling and interesting design and helpful content right where you need it, this design is thoroughly focused on UX.
Kristen Vaughn
Snr Manager of Digital Marketing, RapidMiner