Darktrace
Conversion engine
The site was designed from top to bottom to be a conversion machine that contributes to pipeline.
Well-crafted design
A modern, exciting interface to reflect Darktrace's cutting edge technology and high-profile customers.
Thought leader
Positioned as a key authority in AI cybersecurity, the site acts as a comprehensive hub for insights and resources.
Brand new look and feel
Fable Data wanted a complete redesign, transitioning to
a new colour palette and type face.
Clearly
defined as the brand archetype 'Sage', they
wanted a clean, trust-worthy site with aspects of
disruptive and bold to set them apart from competition.
Comprehensive resouces
Already owning an array of excellent resources to generate leads and improve SEO - an appealing and easy to navigate Insights Centre was critical for Fable Data.
Optimised for conversions
Throughout the site, offerings are strategically and
clearly presented, complimented with social proof in the
form of testimonials, statistics and case studies.
The
strategy of the whole site is around converting users,
and the gated content on the right is a great example of
webdesign which primes the user for take action.
User first
With a compelling and interesting design and helpful content right where you need it, this design is thoroughly focused on UX.